Designing Zapnito’s New Brand Identity
Uncategorized

Designing Zapnito’s New Brand Identity

The Zapnito brand didn’t stand out. Here’s how we fixed it.  At Zapnito, we once assumed that our distinctiveness would naturally shine through. Our product and strategic support has helped many leading B2B brands to build successful online communities, built around knowledge sharing. This (we believed) is how and why people would remember us.  Today […]

2024 Customer Engagement Trends: Insights From 20+ Reports
Community-Led Growth

2024 Customer Engagement Trends: Insights From 20+ Reports

A lot can change in a year. To help you stay ahead of the curve, we have read and extracted the 8 major customer engagement trends from over 20 top 2024 forecast reports. These reports cover predictions across consumer behaviors, technology, marketing, and customer experience. What did we learn? 2024 will reshape how businesses engage […]

11 Best Online Community Platforms for 2024 | Compared
Community Management

11 Best Online Community Platforms for 2024 | Compared

B2B customers join online communities to seek product insights, network with others, and access knowledge from trusted peers. At its core, a brand’s online community is a space to engage with customers by helping them achieve their goals. B2B customers who are fully engaged have a 23% higher lifetime value. To make the most of […]

Understanding the Role of Community in Driving Growth
Community-Led Growth

Understanding the Role of Community in Driving Growth

Imagine that you’re searching for a new online design tool to finally create the marketing materials you need for a side project you’ve been thinking about for years. But you don’t know where to start. A search for an online design tool brings up 1.7 billion results and you feel overwhelmed with choices. Luckily, one […]

Community hub: introducing our network for collaboration
Community Management

Community hub: introducing our network for collaboration

Community managers obviously understand the power of online communities for knowledge sharing and community networking. But how to actually see and prove the value of online communities for business growth?   The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will […]

Do B2B media brands need an online community?
Knowledge Communities

Do B2B media brands need an online community?

It’s a tough time for B2B media and the information industry. Advertising budgets are declining and editorial staff are shrinking, yet they are expected to continue to reinvent and evolve their offering, adding new digital features to keep their audience engaged and interested. B2B media teams are increasingly expected to do more, with less – […]

Five trends that membership associations should know about
Knowledge Communities

Five trends that membership associations should know about

The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]