Exploring the Community-Led Approach to SaaS Growth
Community-Led Growth

Exploring the Community-Led Approach to SaaS Growth

What does it take to differentiate a SaaS product? At any given moment, you’ll find SaaS marketers doing any combination of posting to social media, running paid advertising campaigns, crowdsourcing ideas and feedback from users, re-purposing content and user-generated content, hosting events and meetups, and engaging with industry influencers. It’s a busy function, for a […]

4 Ways an Online Community Can Grow Your Business
Community-Led Growth

4 Ways an Online Community Can Grow Your Business

Online communities influence business growth. From awareness to conversion and beyond, an online community provides a space where you can guide your prospects through the decision-making process, offering the support and engagement they need to buy into your brand and keep extracting value from it – becoming loyal customers that, in turn, become advocates for […]

Top 8 community growth strategies for 2023
Community Management

Top 8 community growth strategies for 2023

Your customers are your best marketers.  In fact, the Nielsen 2021 Trust In Advertising Study showed that 88% of consumers trust recommendations from people they know, above all other forms of marketing messaging.  Thanks to the digital age, those we ‘know’ have grown significantly in scope. We’re connected to 1000s of people everyday.  Combine that […]

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast
Community Management

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast

At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]

In the pipeline: the role of B2B communities in decision making
Community Marketing

In the pipeline: the role of B2B communities in decision making

By 2025, 80% of sales interactions will occur in digital channels, according to research by Gartner. Some are calling it a ‘digital doomsday’ – but for others, it’s an opportunity. For B2B brands with an active digital presence, there are countless ways to create a thriving pipeline through online interactions – and online communities are […]

How your association can use an online community to boost member engagement and retention
Knowledge Communities

How your association can use an online community to boost member engagement and retention

All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]

Community Marketing: What is it & how it helps organizations
Community Marketing

Community Marketing: What is it & how it helps organizations

Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now.  Today’s customers want more than transactions from the brands they deal with.  This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]

Online community software comparison 2022
Community Management

Online community software comparison 2022

We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time.  Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]

What Is a Community Manager?
Community Management

What Is a Community Manager?

A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]

1 / 2