• x+why Fivefields, 8-10 Grosvenor Gardens, London SW1W 0DH

Customer Connection: Now/Next

Join us for an insightful panel discussion exploring the current and future trends shaping how businesses build long-term customer relationships. As traditional customer engagement approaches become ineffective, businesses are increasingly recognizing the value of community-driven interactions that go beyond transactions.

Your target audience probably doesn’t care about your brand. ‘More marketing’ is not the answer. We need customer connection.

Join our panel of industry experts to explore the current and future trends that will transform how brands create meaningful, lasting relationships with potential and existing customers. You will learn about the strategies and tactics forward thinking businesses are adopting to create deeper customer connections than their competitors, in the short and long term.


Networking drinks – from 4.30-5.30pm
Panel discussion – 5.30-6.30pm
Networking drinks – 6.30-8.00pm


Key questions we’ll answer:

  • What are the key components of successful customer engagement today, and how have these evolved over recent years?
  • What are the biggest trends currently shaping customer engagement, and how should businesses adapt to these trends?
  • How does a knowledge sharing community provide businesses with a competitive advantage?
  • What challenges and opportunities should businesses watch out for when attempting to scale customer relationships in the future?


Whether you’re a marketer, customer engagement pro, community manager, or business leader, this panel discussion will offer valuable insights and actionable strategies to propel your organization towards greater success. This in-person event will also provide a great opportunity to meet, share a drink and network with professionals navigating the same challenges as you.


Charles Thiede

CEO and Co-Founder of Zapnito

Darren Gough

Director of Community at Pepper and Founder & MD at Island23

Christina Patrick

Global Head of Customer Marketing at GoCardless

Blaise Grimes-Viort

Founder & Managing Director at Is The Answer

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    x+why Fivefields, 8-10 Grosvenor Gardens, London SW1W 0DH
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