Community is nothing new, but it’s something that’s finding a new-found place in today’s B2B world. With a multitude of devices and channels all competing for our attention, people are understandably more difficult to engage with. Their time, attention and trust are precious – what makes you so special?
Enter, community marketing. By bringing an audience together, and allowing them to share ideas, help one another grow and succeed, and overcome challenges, B2B organisations can achieve that vital cut-through and trust that is so hard to achieve in today’s world.
With this in mind, we wanted to delve deeper into the topic of community marketing, explaining how it works, the challenge it helps solve and the results it can deliver.
In order to create this report, we spoke to several senior B2B marketers with a lot of insight to share on the matter. By reading this report, you’ll be better prepared to implement community marketing.
Community might not be a new concept, but it’s time to look at it seriously as a marketing strategy
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