Centaur Media is a global media and content company which owns a variety of traditional and online publishing brands, as well running award-winning events and producing cutting edge data products.
They had brands in their portfolio which they thought might benefit from a more active community element, and were also looking for innovative new ways to deliver sponsorship products.
The challenge to delivering these was development time. Creating bespoke offerings via any of the platforms they originally had access to would almost certainly have taken several months per product, making them a considerable undertaking.
By choosing Zapnito to build the products they devised, Centaur Media cut development time to as little as 6 weeks – meaning they could rapidly meet expectations from both clients and their own internal brands.
Centaur brand The Oystercatchers Club, membership of which is by invitation only, has long been known for its industry-leading events programme.
The launch of its online network on Zapnito opened up the expertise of Oystercatchers Club and their members to a wider audience. The network allows member agencies to register and publish their own case studies and latest work, as a showcase, but also to elicit feedback and create discussion.
Zapnito has become a trusted partner to our Creative Solutions team, enabling us to create unique propositions for our customers that showcase their thought leadership and demonstrate their expertise.
Director of Creative Solutions