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11 best practices for retaining customers
Community Management

11 best practices for retaining customers

“It’s cheaper to retain an existing customer than to attract new ones” is an adage as old as marketing itself and it’s given rise to a host of customer retention practices. But which practice helps a company retain customers effectively? That’s what we’re setting out to explore in this piece on retention best practices. Customer […]
Five trends that membership associations should know about
Knowledge Communities

Five trends that membership associations should know about

The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]
7 Reasons Online Member Communities Have Become Associations’ #1 Benefit
Knowledge Communities

7 Reasons Online Member Communities Have Become Associations’ #1 Benefit

What would make someone join an association today? That’s a question many association leaders are asking themselves, particularly as tightening budgets have many members scrutinizing the value they’re getting from their associations. Make no mistake, there’s a lot behind the decision to join (and remain) with an association. Tapping into this desire is the key […]
Using online communities to inspire loyalty and innovation in membership organizations
Knowledge Communities

Using online communities to inspire loyalty and innovation in membership organizations

Belonging to something bigger than yourself is powerful. Membership organizations that tap into our intrinsic need to belong and share knowledge, are building thriving, loyal membership bases. It’s a dynamic that Abraham Zaleznik, a leading scholar in organizational psychodynamics once recognized, when he stated, “Innovation grows out of membership and a sure sense of responsibility […]
Executive Breakfast: Growth during the recession
Community Management

Executive Breakfast: Growth during the recession

A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
How to improve community member engagement and retention
Community Management

How to improve community member engagement and retention

Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth.  Why member engagement matters […]
How to attract the next generation of membership
Knowledge Communities

How to attract the next generation of membership

Millennials expect to create a better future, using the collaborative power of digital technology. Mal Fletcher, futurist. Many associations are seeking out younger generations to cement their future membership, and yet, like many organizations, they cannot figure out how to connect with them. Millennials and Gen Z are unlike any generation that came before. They […]
The science of building a STM community
Knowledge Communities

The science of building a STM community

When you look at a successful STM community, it can seem as though it has sprung up by magic. The audience is engaged and interacting, conversations are happening, users are networking…it’s all there: a thriving, exciting community. If you’re looking to those communities – like Springer Nature’s – and wondering why your own has yet to reach […]