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The ultimate guide to community management
Community Management

The ultimate guide to community management

Humans are social beings. We need to meet like-minded people, we grow by learning from experts, we are challenged by those with different experiences and viewpoints. That’s why leading brands are increasingly using online communities to build stronger connections with their customers and employees. Planning and building an online community are major parts of the […]
6 best practices for building an online community
Community Management

6 best practices for building an online community

An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]
How to manage an online community
Community Management

How to manage an online community

Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to online community management best practices that will get your community off to the strongest start.  What is community management? Community […]
6 reasons why community management is important in marketing
Community Management

6 reasons why community management is important in marketing

Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging communities to build lasting relationships with their prospects and customers.  Increasingly, online communities will become […]
5 biggest advantages of online communities
Community Management

5 biggest advantages of online communities

Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. In 2019, 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is still a […]
Everything you need to know about online communities
Community Management

Everything you need to know about online communities

For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation and abuse, internet users are abandoning social media in droves […]
Community Marketing: Great content creates strong trust
Community Marketing

Community Marketing: Great content creates strong trust

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. With so many platforms and services competing for attention in the online marketplace, engaging customers can be a challenge. Attempting to connect with an audience across a fragmented set of social media channels is a struggle, leading […]
Springer Nature: 5 Years On | Case Study
Knowledge Communities

Springer Nature: 5 Years On | Case Study

How did this publisher with over 150 years of experience manage to successfully modernize its output and create new paths to connect with researchers? Download the full case study here. Springer Nature is a globally renowned scientific publisher that serves the needs of researchers, students, teachers and professionals. Its mission for over a century has […]
Four ROI myths on community marketing that need busting
Community Marketing

Four ROI myths on community marketing that need busting

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]