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5 community challenges for STM publishers
Community Management

5 community challenges for STM publishers

The road to creating an expert STM community might be littered with pitfalls, wrong turns and long, meandering detours – but we all know the reward is worth it.  By turning readers into paid subscribers, STM publishers have an opportunity to connect with their readers, convert participation into commercial opportunities, and gather the data they […]
8 must-have features for any online community platform
Community Management

8 must-have features for any online community platform

By now, you’ve likely come across a few successful online communities, even if you didn’t realize what they were at the time. Salesforce’s Trailblazers, the GitHub community, and even HOG — the Harley Davidson Owners Group are all great examples of brand-owned communities that fulfilled a specific need. How did they achieve this? Through their […]
10 retention tactics publishers need to know about
Knowledge Communities

10 retention tactics publishers need to know about

Great content isn’t enough to keep audiences interested anymore. Every minute there are over 156 million emails being sent, 16 million text messages, 456,000 Tweets, and over 4.1 million YouTube videos being watched.  That’s a lot for publishers to compete with. But publishers must cut through the noise. They play a critical role for their […]
Authority and Loyalty: The ROI of Expert Communities
Community Management

Authority and Loyalty: The ROI of Expert Communities

Brands no longer have passive customers. Today’s buyers are active participants in choosing who they support with their business and they discuss their favourite brands online with their peers. They want a meaningful relationship with the brands they align with. With organic social reach for brand content predicted to fall to zero, brands are building […]
Online community software comparison 2022
Community Management

Online community software comparison 2022

We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time.  Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]
What Is a Community Manager?
Community Management

What Is a Community Manager?

A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]
From Audiences to Subscribers: A Publisher’s Guide to Expert Communities
Community Marketing

From Audiences to Subscribers: A Publisher’s Guide to Expert Communities

B2B media organizations must adapt to a world where content is no longer king. Relationships between B2B organizations and their audiences have begun to reflect those of B2C brands, with a greater emphasis on a simplistic buying process and agility in the marketplace. Audiences today demand first-class experiences from their publishers and information providers, forcing these […]
It’s time to trade cookies for community
Community Marketing

It’s time to trade cookies for community

In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]
The essential guide to SaaS marketing in 2022
Community Marketing

The essential guide to SaaS marketing in 2022

The swinging sixties wasn’t just the decade of rock and roll, it’s also when the earliest versions of software as a service (SaaS) were developed. In the early 1960s, computing technology and software development progressed rapidly and, as a result of the escalating costs of running mainframe computers, the MIT Computation Center developed the first […]
Why you need to move on from Slack for your community
Community Management

Why you need to move on from Slack for your community

Originally billed as the ‘email killer’ when it first launched in 2013, Slack had an impact like no workplace instant messenger before it; well not since Email. First introduced as a way to reduce internal email, early adopters of the platform claimed to have eradicated them from their companies entirely. By mid-2014, Slack had over […]