It’s time to trade cookies for community
Community Marketing

It’s time to trade cookies for community

In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]
Community marketing: why community is the future of engaging B2B customers
Community Marketing

Community marketing: why community is the future of engaging B2B customers

This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]