During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of public companies that performed badly and the 9% of companies that flourished. On average, they outperformed competitors by at least 10% in sales and profit growth. What sets them apart? According to Walter Frick, writing in HBR, adopting the […]
In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]
The opportunity for trusted brands to leverage their ‘experts on-demand’ is there for the taking.
This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]