Businesses are increasingly understanding that their audiences, customers and clients are their most important asset, and utilizing online communities to engage, nurture and reward them. There are many B2C brands doing this incredibly well, and B2B is not far behind.
Need some inspiration for using online communities to boost your brand? Feast your eyes on these…
There are numerous business advantages to online communities for all types of organisations. Discover why top brands have already bought in.
Online communities require resource (to build them well, quickly, takes a lot of it!). So why are top brands driven to them to build customer relationships and share expert content?
Problematic members are a small but vocal group common to online communities. They can be disruptive and a huge resource drain of both time, money and potential reputation damage. Learn some of the best tactics used by hugely successful communities to keep your own community and stakeholders happy.