Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging communities to build lasting relationships with their prospects and customers. Increasingly, online communities will become […]
Humans are social beings. We need to meet like-minded people, we grow by learning from experts, we are challenged by those with different experiences and viewpoints. That’s why leading brands are increasingly using online communities to build stronger connections with their customers and employees. Planning and building an online community are major parts of the […]
Businesses are increasingly understanding that their audiences, customers and clients are their most important asset, and utilizing online communities to engage, nurture and reward them. There are many B2C brands doing this incredibly well, and B2B is not far behind.
Need some inspiration for using online communities to boost your brand? Feast your eyes on these…
There are numerous business advantages to online communities for all types of organisations. Discover why top brands have already bought in.
Online communities require resource (to build them well, quickly, takes a lot of it!). So why are top brands driven to them to build customer relationships and share expert content?
Problematic members are a small but vocal group common to online communities. They can be disruptive and a huge resource drain of both time, money and potential reputation damage. Learn some of the best tactics used by hugely successful communities to keep your own community and stakeholders happy.