Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging online community building to foster community engagement and build lasting relationships with their prospects and […]
Humans are social beings. We have an intrinsic need to meet peers, learn from experts, and challenge our viewpoints with different perspectives. That’s what makes online communities so powerful because they tap into our desire for connection in trusted spaces away from the noise of social media. But before you build those connections, you need […]
Need some inspiration for using online communities to boost your brand? Feast your eyes on these…
There are numerous business advantages to online communities for all types of organisations. Discover why top brands have already bought in.
Online communities require resource (to build them well, quickly, takes a lot of it!). So why are top brands driven to them to build customer relationships and share expert content?
Problematic members are a small but vocal group common to online communities. They can be disruptive and a huge resource drain of both time, money and potential reputation damage. Learn some of the best tactics used by hugely successful communities to keep your own community and stakeholders happy.