CEO Breakfast: Growth during the recession
Community Management

CEO Breakfast: Growth during the recession

A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
The science of building a STM community
Knowledge Communities

The science of building a STM community

When you look at a successful STM community, it can seem as though it has sprung up by magic. The audience is engaged and interacting, conversations are happening, users are networking…it’s all there: a thriving, exciting community. If you’re looking to those communities – like Springer Nature’s – and wondering why your own has yet to reach […]
10 retention tactics publishers need to know about
Knowledge Communities

10 retention tactics publishers need to know about

Great content isn’t enough to keep audiences interested anymore. Every minute there are over 156 million emails being sent, 16 million text messages, 456,000 Tweets, and over 4.1 million YouTube videos being watched.  That’s a lot for publishers to compete with. But publishers must cut through the noise. They play a critical role for their […]
How to integrate social media and brand community marketing
Community Marketing

How to integrate social media and brand community marketing

In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]