In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]
Your community can be the key to growing your business, but only if you are able to effectively guide your members from Acquisition to Adoption, Retention to Advocacy. Join Zapnito’s CEO and Founder, Charles Thiede, and other community leaders for an exclusive workshop on how to make sure your business has the foundations in place […]
In today’s always-on culture, word literally travels instantly. Whatever your customers are saying about you can spread beyond their friends and family, across the world, with just a few clicks. That’s why customer advocacy is so important, especially for knowledge brands that largely rely on their reputation as experts to find new customers and grow […]
”Culture is the name for what people are interested in, their thoughts, their models, the books they read and the speeches they hear’‘ – Walter Lippmann Think about the best communities you’ve come across, what do they have in common? They could do a number of things, like unite a group of people around a […]
In a three-part webinar series, we’ve been discussing everything knowledge leaders need to know about online communities and how they can drive new growth. In the first webinar, we looked at online community management with Richard O’Connor, CEO of B2B Marketing, and Neil Berry, Global Head of ABM at Atos. We built on this with […]
Some things are as true as time itself. One of those is that B2B sales is longer, and in many ways, harder than selling to the public. Cycles are months, if not years, long. And business budgets are subject to great scrutiny, especially if the market is volatile. But get B2B sales right, and your […]
A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
In the current climate, many organizations are looking at ways to diversify their revenue as a way to ensure business continuity, growth, and agility as the market fluctuates wildly. That has led many business leaders to wonder how to create another revenue stream that aligns with their existing product or service. A key way to […]
When you look at a successful STM community, it can seem as though it has sprung up by magic. The audience is engaged and interacting, conversations are happening, users are networking…it’s all there: a thriving, exciting community. If you’re looking to those communities – like Springer Nature’s – and wondering why your own has yet to reach […]
Great content isn’t enough to keep audiences interested anymore. Every minute there are over 156 million emails being sent, 16 million text messages, 456,000 Tweets, and over 4.1 million YouTube videos being watched. That’s a lot for publishers to compete with. But publishers must cut through the noise. They play a critical role for their […]
In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]