The swinging sixties wasn’t just the decade of rock and roll, it’s also when the earliest versions of software as a service (SaaS) were developed. In the early 1960s, computing technology and software development progressed rapidly and, as a result of the escalating costs of running mainframe computers, the MIT Computation Center developed the first […]
Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to online community management best practices that will get your community off to the strongest start. What is online community management? […]
Brand communities are a powerful way to cultivate a loyal customer base, get invaluable market insight, and build relationships that last.