Businesses are increasingly understanding that their audiences, customers and clients are their most important asset, and utilizing online communities to engage, nurture and reward them. There are many B2C brands doing this incredibly well, and B2B is not far behind.
What does it take to differentiate a SaaS product? At any given moment, you’ll find SaaS marketers doing any combination of posting to social media, running paid advertising campaigns, crowdsourcing ideas and feedback from users, re-purposing content and user-generated content, hosting events and meetups, and engaging with industry influencers. It’s a busy function, for a […]
Online communities influence business growth. From awareness to conversion and beyond, an online community provides a space where you can guide your prospects through the decision-making process, offering the support and engagement they need to buy into your brand and keep extracting value from it – becoming loyal customers that, in turn, become advocates for […]
Your customers are your best marketers. In fact, the Nielsen 2021 Trust In Advertising Study showed that 88% of consumers trust recommendations from people they know, above all other forms of marketing messaging. Thanks to the digital age, those we ‘know’ have grown significantly in scope. We’re connected to 1000s of people everyday. Combine that […]
At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]
By 2025, 80% of sales interactions will occur in digital channels, according to research by Gartner. Some are calling it a ‘digital doomsday’ – but for others, it’s an opportunity. For B2B brands with an active digital presence, there are countless ways to create a thriving pipeline through online interactions – and online communities are […]
When you set out to build an expert community, you know what you want to achieve at the end of it: a community that engages with each other, your content and your advertisers. You also know that process starts with a solid community platform, and excellent content to share on it. So, you’ve got your […]
All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]
With so many different community platforms out there, it can be a challenge to decide on the best platform to build your online community. Make no mistake, it’s a huge decision as your chosen community platform can make or break your community’s long-term success. After all, you don’t want to invest in software that cannot […]
Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now. Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]
We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time. Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]
A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]