Top 8 community growth strategies for 2023
Community Management

Top 8 community growth strategies for 2023

Sustainable, long-term business growth is something that all senior leaders strive for, but it’s not an easy thing to crack. There’s no surefire formula for instant success in the business world but making an online community core to your efforts is a great start. Community growth is a business trend that’s getting more attention these […]

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast
Community Management

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast

At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]

In the pipeline: the role of B2B communities in decision making
Community Marketing

In the pipeline: the role of B2B communities in decision making

By 2025, 80% of sales interactions will occur in digital channels, according to research by Gartner. Some are calling it a ‘digital doomsday’ – but for others, it’s an opportunity. For B2B brands with an active digital presence, there are countless ways to create a thriving pipeline through online interactions – and online communities are […]

How your association can use an online community to boost member engagement and retention
Knowledge Communities

How your association can use an online community to boost member engagement and retention

All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]

Online community software comparison 2022
Community Management

Online community software comparison 2022

We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time.  Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]

What Is a Community Manager?
Community Management

What Is a Community Manager?

A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]

How to build an online community platform
Community Management

How to build an online community platform

“No business does business alone. We win together as a community.”  Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]