Sustainable, long-term business growth is something that all senior leaders strive for, but it’s not an easy thing to crack. There’s no surefire formula for instant success in the business world but making an online community core to your efforts is a great start. Community growth is a business trend that’s getting more attention these […]
At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]
By 2025, 80% of sales interactions will occur in digital channels, according to research by Gartner. Some are calling it a ‘digital doomsday’ – but for others, it’s an opportunity. For B2B brands with an active digital presence, there are countless ways to create a thriving pipeline through online interactions – and online communities are […]
When you set out to build an expert community, you know what you want to achieve at the end of it: a community that engages with each other, your content and your advertisers. You also know that process starts with a solid community platform, and excellent content to share on it. So, you’ve got your […]
All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]
With so many different community platforms out there, it can be a challenge to decide on the best platform to build your online community. Make no mistake, it’s a huge decision as your chosen community platform can make or break your community’s long-term success. After all, you don’t want to invest in software that cannot […]
Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands that they deal with. As a result, marketers have been forced to re-write the marketing playbook when it […]
We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time. Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]
A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]
“No business does business alone. We win together as a community.” Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]