How online communities harness collective intelligence
Community Management

How online communities harness collective intelligence

Access our Collective Intelligence whitepaper here. What is collective intelligence?  Collective intelligence is what drives us to keep innovating as a species. But what does this mean, and how do online communities help bring it to life? Some of the greatest innovations of our time are here because of collective intelligence. The Oxford English Dictionary, […]

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast
Community Management

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast

At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]

In the pipeline: the role of B2B communities in decision making
Community Marketing

In the pipeline: the role of B2B communities in decision making

By 2025, 80% of sales interactions will occur in digital channels, according to research by Gartner. Some are calling it a ‘digital doomsday’ – but for others, it’s an opportunity. For B2B brands with an active digital presence, there are countless ways to create a thriving pipeline through online interactions – and online communities are […]

Executive Breakfast: Growth during the recession
Community Management

Executive Breakfast: Growth during the recession

A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]

How can businesses thrive during a recession?
Community Marketing

How can businesses thrive during a recession?

During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of public companies that performed badly and the 9% of companies that flourished. On average, they outperformed competitors by at least 10% in sales and profit growth. What sets them apart? According to Walter Frick, writing in HBR, adopting the […]

Authority and Loyalty: The ROI of Expert Communities
Community Management

Authority and Loyalty: The ROI of Expert Communities

Brands no longer have passive customers. Today’s buyers are active participants in choosing who they support with their business and they discuss their favourite brands online with their peers. They want a meaningful relationship with the brands they align with. With organic social reach for brand content predicted to fall to zero, brands are building […]

From Audiences to Subscribers: A Publisher’s Guide to Expert Communities
Community Marketing

From Audiences to Subscribers: A Publisher’s Guide to Expert Communities

B2B media organizations must adapt to a world where content is no longer king. Relationships between B2B organizations and their audiences have begun to reflect those of B2C brands, with a greater emphasis on a simplistic buying process and agility in the marketplace. Audiences today demand first-class experiences from their publishers and information providers, forcing these […]

It’s time to trade cookies for community
Community Marketing

It’s time to trade cookies for community

In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]

The essential guide to SaaS marketing in 2022
Community Marketing

The essential guide to SaaS marketing in 2022

The swinging sixties wasn’t just the decade of rock and roll, it’s also when the earliest versions of software as a service (SaaS) were developed. In the early 1960s, computing technology and software development progressed rapidly and, as a result of the escalating costs of running mainframe computers, the MIT Computation Center developed the first […]

Retention is the foundation for growth
Community Marketing

Retention is the foundation for growth

If you work in the subscription economy, you already know that churn is the single biggest threat to your company’s growth. The cost of customer acquisition has risen by 50% since 2015, while a brand that sees only 2.5% churn will be 50% bigger than one with 5% churn after 5 years. This gives brands a clear […]

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