It’s time to trade cookies for community
Community Marketing

It’s time to trade cookies for community

In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]

The essential guide to SaaS marketing in 2022
Community Marketing

The essential guide to SaaS marketing in 2022

The swinging sixties wasn’t just the decade of rock and roll, it’s also when the earliest versions of software as a service (SaaS) were developed. In the early 1960s, computing technology and software development progressed rapidly and, as a result of the escalating costs of running mainframe computers, the MIT Computation Center developed the first […]

Retention is the foundation for growth
Community Marketing

Retention is the foundation for growth

If you work in the subscription economy, you already know that churn is the single biggest threat to your company’s growth. The cost of customer acquisition has risen by 50% since 2015, while a brand that sees only 2.5% churn will be 50% bigger than one with 5% churn after 5 years. This gives brands a clear […]

How to integrate social media and brand community marketing
Community Marketing

How to integrate social media and brand community marketing

In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]

Activating your community: how B2B SaaS marketers can streamline the buying process
Community Marketing

Activating your community: how B2B SaaS marketers can streamline the buying process

From top-down to bottom-up For years, the traditional buying model for B2B products was top-down. Decisions were made at the senior level of companies, with the end user having little say in the process. Software companies held all the power, with the role of the customer rarely extending beyond consuming the final product. The limited ability […]

Top 6 community marketing strategies for businesses
Community Marketing

Top 6 community marketing strategies for businesses

Community marketing is a powerful way to grow customer loyalty, generate  referrals, and boost revenue. But to see those outcomes materialize, you need the right community marketing strategy. In this article, we’re talking you through the 6 best community marketing strategies you can use to generate growth. 6 community marketing strategy tips A truly valuable […]

Engage, Retain & Grow: A SaaS Marketer’s Guide to Expert Communities
Community Marketing

Engage, Retain & Grow: A SaaS Marketer’s Guide to Expert Communities

B2B SaaS marketing is unlike any other. Complex products which need specialized knowledge to sell, let alone use. Products that are intangible, constantly evolving, in an increasingly saturated market. It is the marketer’s job to deliver this specialized knowledge to prospects, and customers. But existing channels are making it harder and more expensive to reach […]

5 biggest benefits of online communities
Community Management

5 biggest benefits of online communities

Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect.  A study found that 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is […]

Community Marketing: Great content creates strong trust
Community Marketing

Community Marketing: Great content creates strong trust

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. With so many platforms and services competing for attention in the online marketplace, engaging customers can be a challenge. Attempting to connect with an audience across a fragmented set of social media channels is a struggle, leading […]

Four ROI myths on community marketing that need busting
Community Marketing

Four ROI myths on community marketing that need busting

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]

Community marketing: why community is the future of engaging B2B customers
Community Marketing

Community marketing: why community is the future of engaging B2B customers

This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]

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