Online communities require resource (to build them well, quickly, takes a lot of it!). So why are top brands driven to them to build customer relationships and share expert content?
Last week we ran the Community Marketing Bootcamp webinar with our friends at Bright Innovation. Together, we covered the importance of connecting with customers in an age of extreme digital noise, and how online communities can play a key role in forming these connections. Many of you put your questions to the panel during the webinar, creating […]
Brand communities are a powerful way to cultivate a loyal customer base, get invaluable market insight, and build relationships that last.