Community Marketing: Great content creates strong trust
Community Marketing

Community Marketing: Great content creates strong trust

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. With so many platforms and services competing for attention in the online marketplace, engaging customers can be a challenge. Attempting to connect with an audience across a fragmented set of social media channels is a struggle, leading […]
Four ROI myths on community marketing that need busting
Community Marketing

Four ROI myths on community marketing that need busting

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]