Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands that they deal with. As a result, marketers have been forced to re-write the marketing playbook when it […]
Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. With so many platforms and services competing for attention in the online marketplace, engaging customers can be a challenge. Attempting to connect with an audience across a fragmented set of social media channels is a struggle, leading […]
Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]