From Audiences to Subscribers: A Publisher’s Guide to Expert Communities
Community Marketing

From Audiences to Subscribers: A Publisher’s Guide to Expert Communities

B2B media organizations must adapt to a world where content is no longer king. Relationships between B2B organizations and their audiences have begun to reflect those of B2C brands, with a greater emphasis on a simplistic buying process and agility in the marketplace. Audiences today demand first-class experiences from their publishers and information providers, forcing these […]
Retention is the foundation for growth
Community Marketing

Retention is the foundation for growth

If you work in the subscription economy, you already know that churn is the single biggest threat to your company’s growth. The cost of customer acquisition has risen by 50% since 2015, while a brand that sees only 2.5% churn will be 50% bigger than one with 5% churn after 5 years. This gives brands a clear […]
Community marketing: why community is the future of engaging B2B customers
Community Marketing

Community marketing: why community is the future of engaging B2B customers

This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]
Community Marketing – Your questions answered
Community Marketing

Community Marketing – Your questions answered

Last week we ran the Community Marketing Bootcamp webinar with our friends at Bright Innovation. Together, we covered the importance of connecting with customers in an age of extreme digital noise, and how online communities can play a key role in forming these connections. Many of you put your questions to the panel during the webinar, creating […]