Every brand has a community. Whether you have 10 customers or 10 million, there are people out there who hold a passion for what you do and would love to share it with the world. Activating the connection power of these people, placing them front and center and empowering them to share that passion with […]
Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to B2B online community management best practices that will get your community off to the strongest start. What is online community […]
Humans are social beings. We have an intrinsic need to meet peers, learn from experts, and challenge our viewpoints with different perspectives. That’s what makes online communities so powerful because they tap into our desire for connection in trusted spaces away from the noise of social media. But before you build those connections, you need […]