What does it take to differentiate a SaaS product? At any given moment, you’ll find SaaS marketers doing any combination of posting to social media, running paid advertising campaigns, crowdsourcing ideas and feedback from users, re-purposing content and user-generated content, hosting events and meetups, and engaging with industry influencers. It’s a busy function, for a […]
Imagine that you’re searching for a new online design tool to finally create the marketing materials you need for a side project you’ve been thinking about for years. But you don’t know where to start. A search for an online design tool brings up 1.7 billion results and you feel overwhelmed with choices. Luckily, one […]
Community-led growth is not something new, but how you actually implement it in your business makes all the difference in its ultimate impact. Your online community can boost acquisition, product adoption, customer retention and ultimately create brand advocates to create lasting growth. You may have already created an online community, or you may be starting […]
Online communities are evolving – are you keeping up with your audience’s expectations? When people think ‘community’, they often think of social media, but it isn’t the only option – or even the best one. Social media platforms are a good way to make initial connections and explore interactive brand experiences with an audience, but […]
We’ve all experienced the frustration of drop-off. The ‘hot lead’ that cools off unexpectedly. The exciting demo session that results in radio silence. The subscription that doesn’t renew, the member that doesn’t participate, the free trial that never gets used. There are lots of reasons for all of the above. Some you can control, others […]
Online communities influence business growth. From awareness to conversion and beyond, an online community provides a space where you can guide your prospects through the decision-making process, offering the support and engagement they need to buy into your brand and keep extracting value from it – becoming loyal customers that, in turn, become advocates for […]
In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]
Community-led growth describes a way of making an online community core to your business growth and it’s getting more attention thanks to its proven results and cost efficiencies. Because of this, we’ve started a series, speaking with industry experts to get their perspectives and tips for community-led growth. First up, Neil Morgan of CMO […]
Community managers obviously understand the power of online communities for knowledge sharing and community networking. But how to actually see and prove the value of online communities for business growth? The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will […]
Your customers are your best marketers. In fact, the Nielsen 2021 Trust In Advertising Study showed that 88% of consumers trust recommendations from people they know, above all other forms of marketing messaging. Thanks to the digital age, those we ‘know’ have grown significantly in scope. We’re connected to 1000s of people everyday. Combine that […]
From top-down to bottom-up For years, the traditional buying model for B2B products was top-down. Decisions were made at the senior level of companies, with the end user having little say in the process. Software companies held all the power, with the role of the customer rarely extending beyond consuming the final product. The limited ability […]
