When should I think about building a community? What tips and tricks should I know? What does success look like? What tech do I need? In the latest B2B Marketing Podcast, I answer all of these questions and more as I sit down with B2B Marketing’s Deputy Editor, Lucy Gillman, for a deep dive into […]
Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to B2B online community management best practices that will get your community off to the strongest start. What is online community […]
So you’ve got your online community mapped out. You’ve allocated staff to maintain it, established your KPIs and found a platform that suits the needs of your organization and customers. The next step is building it. This can be a difficult part of the process of forming an online community and requires some tough decisions […]