Top 6 community marketing strategies for businesses
Community Marketing

Top 6 community marketing strategies for businesses

Fundamentally, business is all about the relationships that you create with others. No matter your industry, or if you market to consumers or other businesses, you need to forge genuine connections with your customers for your business to stand the test of time. That’s why community marketing is a powerful way to grow your customer […]
Community Marketing: Great content creates strong trust
Community Marketing

Community Marketing: Great content creates strong trust

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. With so many platforms and services competing for attention in the online marketplace, engaging customers can be a challenge. Attempting to connect with an audience across a fragmented set of social media channels is a struggle, leading […]
Four ROI myths on community marketing that need busting
Community Marketing

Four ROI myths on community marketing that need busting

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]
How to build your online community
Community Management

How to build your online community

So you’ve got your online community mapped out. You’ve allocated staff to maintain it, established your KPIs and found a platform that suits the needs of your organization and customers. The next step is building it. This can be a difficult part of the process of forming an online community and requires some tough decisions […]
How to plan an online community
Community Management

How to plan an online community

Online communities are growing in number and in popularity – a trend which is set to continue over the next decade. But building an online community and attracting an audience is not something that happens overnight. To guarantee the best results for your community and ensure steady ROI, you need to build on solid foundations. Planning […]
Collective Intelligence eBook
Knowledge Communities

Collective Intelligence eBook

Click here to download the eBook for free. “When everybody is an expert, nobody is.” It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. A lot has changed over the course of five decades – […]