The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]
“No business does business alone. We win together as a community.” Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]
Download our community-led growth playbook here. Every brand has a community. Whether you have 10 customers or 10 million, there are people out there who hold a passion for what you do and would love to share it with the world. Activating the marketing power of these people, placing them front and center and empowering […]
Fundamentally, business is all about the relationships that you create with others. No matter your industry, or if you market to consumers or other businesses, you need to forge genuine connections with your customers for your business to stand the test of time. That’s why community marketing is a powerful way to grow your customer […]
Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging communities to build lasting relationships with their prospects and customers. Increasingly, online communities will become […]
An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]
Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. In 2019, 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is still a […]
For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation and abuse, internet users are abandoning social media in droves […]
