The road to creating an expert STM community might be littered with pitfalls, wrong turns and long, meandering detours – but we all know the reward is worth it. By turning readers into paid subscribers, STM publishers have an opportunity to connect with their readers, convert participation into commercial opportunities, and gather the data they […]
“No business does business alone. We win together as a community.” Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]
In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]
An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]