In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]
Why do people use your B2B community? Is it a nice to have – a place to browse content and dip into conversations when they (rarely) have a spare moment at work? Or is it a must-have – a go-to source of knowledge, support and peer-to-peer advice that makes their job that bit easier? A […]
All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]
Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands that they deal with. As a result, marketers have been forced to re-write the marketing playbook when it […]
An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]
