Understanding the Role of Community in Driving Growth
Community-Led Growth

Understanding the Role of Community in Driving Growth

Imagine that you’re searching for a new online design tool to finally create the marketing materials you need for a side project you’ve been thinking about for years. But you don’t know where to start. A search for an online design tool brings up 1.7 billion results and you feel overwhelmed with choices. Luckily, one […]

A practical approach to community-led growth
Community-Led Growth

A practical approach to community-led growth

Community-led growth is fast becoming a powerful and sought-after model for driving sustainable business growth. Yet a lot of what’s been shared about community growth has been theoretical. Based on feedback from our customers, partners and prospects, we recently held a practical community-led growth workshop in London. Here, we’ll discuss the main takeaways of the […]

Community-Led Growth – a Major Strategy for 2023
Community-Led Growth

Community-Led Growth – a Major Strategy for 2023

Communities are in the spotlight at many organizations thanks to the growing recognition among business leaders of the need to engage more deeply with customers. So there’s now a laser focus on communities with 88 percent of executives feeling positive about their brand communities. Yet, that piles on the expectations. To meet these, community managers need to […]

Online Community Trends 2023: Insights & Predictions
Community Management

Online Community Trends 2023: Insights & Predictions

In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]

How your association can use an online community to boost member engagement and retention
Knowledge Communities

How your association can use an online community to boost member engagement and retention

All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]

Community Marketing: What is it & how it helps organizations
Community Marketing

Community Marketing: What is it & how it helps organizations

Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now.  Today’s customers want more than transactions from the brands they deal with.  This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]

6 best practices for building an online community
Community Management

6 best practices for building an online community

An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]