When should I think about building a community? What tips and tricks should I know? What does success look like? What tech do I need? In the latest B2B Marketing Podcast, I answer all of these questions and more as I sit down with B2B Marketing’s Deputy Editor, Lucy Gillman, for a deep dive into […]
Imagine that you’re searching for a new online design tool to finally create the marketing materials you need for a side project you’ve been thinking about for years. But you don’t know where to start. A search for an online design tool brings up 1.7 billion results and you feel overwhelmed with choices. Luckily, one […]
Communities are in the spotlight at many organizations thanks to the growing focus among business leaders on how to improve community engagement. So there’s now a laser focus on communities with 88 percent of executives feeling positive about their brand communities. Yet, that piles on the expectations. To meet these, community managers need to consistently show positive […]
In many ways, 2022 was a year of widespread resetting. Societal, Governmental, economic, and technological changes brought about new opportunities and challenges for business leaders. In 2023, we will see a more pragmatic approach with organisations consolidating the many shifts made in 2022, into long-term business operations (the rise of hybrid work is a good […]
Why do people use your B2B community? Is it a nice to have – a place to browse content and dip into conversations when they (rarely) have a spare moment at work? Or is it a must-have – a go-to source of knowledge, support and peer-to-peer advice that makes their job that bit easier? A […]
All eyes are on online communities. According to the State of Community Management 2022, the pandemic and resulting societal, financial, and business changes, have shone a spotlight on communities (and the opportunities they offer) among C-Suite executives. Now, 88% of senior executives are supportive of the community programs in their organization (up from 56% in […]
Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now. Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]
An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]