It’s time to trade cookies for community
Community Marketing

It’s time to trade cookies for community

In January 2020, Google announced plans to phase out third-party cookies on their Chrome browser by 2022. Though this date has since been moved back to 2023, Chrome’s 69.28% share of all web browser traffic meant the announcement served as a death knell for the cookie – as well as a stark warning to the publishers who rely […]
Why you need to move on from Slack for your community
Community Management

Why you need to move on from Slack for your community

Originally billed as the ‘email killer’ when it first launched in 2013, Slack had an impact like no workplace instant messenger before it; well not since Email. First introduced as a way to reduce internal email, early adopters of the platform claimed to have eradicated them from their companies entirely. By mid-2014, Slack had over […]
Retention is the foundation for growth
Community Marketing

Retention is the foundation for growth

If you work in the subscription economy, you already know that churn is the single biggest threat to your company’s growth. The cost of customer acquisition has risen by 50% since 2015, while a brand that sees only 2.5% churn will be 50% bigger than one with 5% churn after 5 years. This gives brands a clear […]
How to integrate social media and brand community marketing
Community Marketing

How to integrate social media and brand community marketing

In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]
Case study: Sova Assessment
Community Management

Case study: Sova Assessment

Download the case study here. Sova Assessment is a SaaS based talent assessment company. The organization has won awards for its science-based online assessment platform and provides solutions for global organisations helping them make better, fairer decisions about their talent. The problem Sova found that a relatively small percentage of leads were being converted into customers. […]
Community marketing: why community is the future of engaging B2B customers
Community Marketing

Community marketing: why community is the future of engaging B2B customers

This report was originally published on b2bmarketing.net. Download the full report here. Social media has reached saturation point. Connecting with customers and building brand loyalty is no longer viable in this sea of noise. Brands that spent years building their communities on these channels have realised they are at the mercy of an algorithm, with no ownership of […]
Community Marketing – Your questions answered
Community Marketing

Community Marketing – Your questions answered

Last week we ran the Community Marketing Bootcamp webinar with our friends at Bright Innovation. Together, we covered the importance of connecting with customers in an age of extreme digital noise, and how online communities can play a key role in forming these connections. Many of you put your questions to the panel during the webinar, creating […]