In today’s always-on culture, word literally travels instantly. Whatever your customers are saying about you can spread beyond their friends and family, across the world, with just a few clicks. That’s why customer advocacy is so important, especially for knowledge brands that largely rely on their reputation as experts to find new customers and grow […]

Fundamentally, business is all about the relationships that you create with others. No matter your industry, or if you market to consumers or other businesses, you need to forge genuine connections with your customers for your business to stand the test of time. That’s why community marketing is a powerful way to grow your customer […]