A virtuous cycle: Building a sustainable foundation for customer advocacy
Knowledge Communities

A virtuous cycle: Building a sustainable foundation for customer advocacy

In today’s always-on culture, word literally travels instantly. Whatever your customers are saying about you can spread beyond their friends and family, across the world, with just a few clicks. That’s why customer advocacy is so important, especially for knowledge brands that largely rely on their reputation as experts to find new customers and grow […]

Top 6 community marketing strategies for businesses
Community Marketing

Top 6 community marketing strategies for businesses

Community marketing is a powerful way to grow customer loyalty, generate  referrals, and boost revenue. But to see those outcomes materialize, you need the right community marketing strategy. In this article, we’re talking you through the 6 best community marketing strategies you can use to generate growth. 6 community marketing strategy tips A truly valuable […]