Retention is the foundation for growth
Community Marketing

Retention is the foundation for growth

If you work in the subscription economy, you already know that churn is the single biggest threat to your company’s growth. The cost of customer acquisition has risen by 50% since 2015, while a brand that sees only 2.5% churn will be 50% bigger than one with 5% churn after 5 years. This gives brands a clear […]
How to integrate social media and brand community marketing
Community Marketing

How to integrate social media and brand community marketing

In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]