How to manage an online community
Community Management

How to manage an online community

Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to online community management best practices that will get your community off to the strongest start.  What is community management? Community […]
5 biggest advantages of online communities
Community Management

5 biggest advantages of online communities

Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. In 2019, 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is still a […]
Everything you need to know about online communities
Community Management

Everything you need to know about online communities

For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation and abuse, internet users are abandoning social media in droves […]
Community Marketing: Great content creates strong trust
Community Marketing

Community Marketing: Great content creates strong trust

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. With so many platforms and services competing for attention in the online marketplace, engaging customers can be a challenge. Attempting to connect with an audience across a fragmented set of social media channels is a struggle, leading […]
Four ROI myths on community marketing that need busting
Community Marketing

Four ROI myths on community marketing that need busting

Originally published as part of the Community Marketing report by Zapnito and B2B Marketing. Download the full report here. 1. It’s too difficult to monetize One of the biggest ROI challenges facing community- based marketing is striking the balance between creating a burgeoning, value-add community, while also pulling in the revenue to keep it going. Sway […]
How to build your online community
Community Management

How to build your online community

So you’ve got your online community mapped out. You’ve allocated staff to maintain it, established your KPIs and found a platform that suits the needs of your organization and customers. The next step is building it. This can be a difficult part of the process of forming an online community and requires some tough decisions […]
Collective Intelligence eBook
Knowledge Communities

Collective Intelligence eBook

Click here to download the eBook for free. “When everybody is an expert, nobody is.” It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. A lot has changed over the course of five decades – […]