6 reasons why community management is important in marketing
Community Management

6 reasons why community management is important in marketing

Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging communities to build lasting relationships with their prospects and customers.¬† Increasingly, online communities will become […]
5 biggest advantages of online communities
Community Management

5 biggest advantages of online communities

Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. In 2019, 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is still a […]
How to plan an online community
Community Management

How to plan an online community

Online communities are growing in number and in popularity¬†– a trend which is set to continue over the next decade. But building an online community and attracting an audience is not something that happens overnight. To guarantee the best results for your community and ensure steady ROI, you need to build on solid foundations. Planning […]