Every brand has a community. Whether you have 10 customers or 10 million, there are people out there who hold a passion for what you do and would love to share it with the world. Activating the connection power of these people, placing them front and center and empowering them to share that passion with […]
When should I think about building a community? What tips and tricks should I know? What does success look like? What tech do I need? In the latest B2B Marketing Podcast, I answer all of these questions and more as I sit down with B2B Marketing’s Deputy Editor, Lucy Gillman, for a deep dive into […]
What does it take to differentiate a SaaS product? At any given moment, you’ll find SaaS marketers doing any combination of posting to social media, running paid advertising campaigns, crowdsourcing ideas and feedback from users, re-purposing content and user-generated content, hosting events and meetups, and engaging with industry influencers. It’s a busy function, for a […]
Imagine that you’re searching for a new online design tool to finally create the marketing materials you need for a side project you’ve been thinking about for years. But you don’t know where to start. A search for an online design tool brings up 1.7 billion results and you feel overwhelmed with choices. Luckily, one […]
Community-led growth is not something new, but how you actually implement it in your business makes all the difference in its ultimate impact. Your online community can boost acquisition, product adoption, customer retention and ultimately create brand advocates to create lasting growth. You may have already created an online community, or you may be starting […]
Online communities are evolving – are you keeping up with your audience’s expectations? When people think ‘community’, they often think of social media, but it isn’t the only option – or even the best one. Social media platforms are a good way to make initial connections and explore interactive brand experiences with an audience, but […]
Communities are in the spotlight at many organizations thanks to the growing focus among business leaders on how to improve community engagement. So there’s now a laser focus on communities with 88 percent of executives feeling positive about their brand communities. Yet, that piles on the expectations. To meet these, community managers need to consistently show positive […]
We’ve all experienced the frustration of drop-off. The ‘hot lead’ that cools off unexpectedly. The exciting demo session that results in radio silence. The subscription that doesn’t renew, the member that doesn’t participate, the free trial that never gets used. There are lots of reasons for all of the above. Some you can control, others […]
Online communities influence business growth. From awareness to conversion and beyond, an online community provides a space where you can guide your prospects through the decision-making process, offering the support and engagement they need to buy into your brand and keep extracting value from it – becoming loyal customers that, in turn, become advocates for […]
Community managers obviously understand the power of online communities for knowledge sharing and community networking. But how to actually see and prove the value of online communities for business growth? The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will […]
At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]
In today’s always-on culture, word literally travels instantly. Whatever your customers are saying about you can spread beyond their friends and family, across the world, with just a few clicks. That’s why customer advocacy is so important, especially for knowledge brands that largely rely on their reputation as experts to find new customers and grow […]