Why do people use your B2B community? Is it a nice to have – a place to browse content and dip into conversations when they (rarely) have a spare moment at work? Or is it a must-have – a go-to source of knowledge, support and peer-to-peer advice that makes their job that bit easier? A […]
“It’s cheaper to retain an existing customer than to attract new ones” is an adage as old as marketing itself and it’s given rise to a host of customer retention practices. But which practice helps a company retain customers effectively? That’s what we’re setting out to explore in this piece on retention best practices. Customer […]
The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]
What would make someone join an association today? That’s a question many association leaders are asking themselves, particularly as tightening budgets have many members scrutinizing the value they’re getting from their associations. Make no mistake, there’s a lot behind the decision to join (and remain) with an association. Tapping into this desire is the key […]
Some things are as true as time itself. One of those is that B2B sales is longer, and in many ways, harder than selling to the public. Cycles are months, if not years, long. And business budgets are subject to great scrutiny, especially if the market is volatile. But get B2B sales right, and your […]
In the current climate, many organizations are looking at ways to diversify their revenue as a way to ensure business continuity, growth, and agility as the market fluctuates wildly. That has led many business leaders to wonder how to create another revenue stream that aligns with their existing product or service. A key way to […]
Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth. Why member engagement matters […]
When you set out to build an expert community, you know what you want to achieve at the end of it: a community that engages with each other, your content and your advertisers. You also know that process starts with a solid community platform, and excellent content to share on it. So, you’ve got your […]
With so many different community platforms out there, it can be a challenge to decide on the best platform to build your online community. Make no mistake, it’s a huge decision as your chosen community platform can make or break your community’s long-term success. After all, you don’t want to invest in software that cannot […]
By now, you’ve likely come across a few successful online communities, even if you didn’t realize what they were at the time. Salesforce’s Trailblazers, the GitHub community, and even HOG — the Harley Davidson Owners Group are all great examples of brand-owned communities that fulfilled a specific need. How did they achieve this? Through their […]
Unlock the power of online communities for B2B engagement with our exclusive Community-Led Growth Ebook. Download it now. Today’s customers want more than transactions from the brands they deal with. This rings true across both B2C and B2B. People want to be a part of something bigger, for their identity to align with the brands […]
We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time. Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]