Activating your community: how B2B SaaS marketers can streamline the buying process
Community Marketing

Activating your community: how B2B SaaS marketers can streamline the buying process

From top-down to bottom-up For years, the traditional buying model for B2B products was top-down. Decisions were made at the senior level of companies, with the end user having little say in the process. Software companies held all the power, with the role of the customer rarely extending beyond consuming the final product. The limited ability […]