Posts tagged "publishers"

Great content isn’t enough to keep audiences interested anymore. Every minute there are over 156 million emails being sent, 16 million text messages, 456,000 Tweets, and over 4.1 million YouTube videos being watched.  That’s a lot for publishers to compete with. But publishers must cut through the noise. They play a critical role for their […]

B2B media organizations must adapt to a world where content is no longer king. Relationships between B2B organizations and their audiences have begun to reflect those of B2C brands, with a greater emphasis on a simplistic buying process and agility in the marketplace. Audiences today demand first-class experiences from their publishers and information providers, forcing these […]