How to manage an online community
Community Management

How to manage an online community

Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to online community management best practices that will get your community off to the strongest start.  What is community management? Community […]
6 reasons why community management is important in marketing
Community Management

6 reasons why community management is important in marketing

Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging communities to build lasting relationships with their prospects and customers.  Increasingly, online communities will become […]
The ultimate guide to community management
Community Management

The ultimate guide to community management

Humans are social beings. We need to meet like-minded people, we grow by learning from experts, we are challenged by those with different experiences and viewpoints. That’s why leading brands are increasingly using online communities to build stronger connections with their customers and employees. Planning and building an online community are major parts of the […]
6 best practices for building an online community
Community Management

6 best practices for building an online community

An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]