For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation, commercialization, and abuse, internet users are abandoning social media in […]
The swinging sixties wasn’t just the decade of rock and roll, it’s also when the earliest versions of software as a service (SaaS) were developed. In the early 1960s, computing technology and software development progressed rapidly and, as a result of the escalating costs of running mainframe computers, the MIT Computation Center developed the first […]
“No business does business alone. We win together as a community.” Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]
Community marketing is a powerful way to grow customer loyalty, generate referrals, and boost revenue. But to see those outcomes materialize, you need the right community marketing strategy. In this article, we’re talking you through the 6 best community marketing strategies you can use to generate growth. 6 community marketing strategy tips A truly valuable […]
Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. A study found that 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is […]
Click here to download the eBook for free. “When everybody is an expert, nobody is.” It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. A lot has changed over the course of five decades – […]