For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation, commercialization, and abuse, internet users are abandoning social media in […]
We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time. Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]
A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]
An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]