Posts tagged "support community"

In the battle for people’s attention, brands don’t face an either/or decision when sharing news and content through social media and brand communities. Both channels can work effectively together, drawing on the strengths of the different platforms, to build greater engagement and loyalty among audiences. How to integrate social media and brand community marketing – […]

From top-down to bottom-up For years, the traditional buying model for B2B products was top-down. Decisions were made at the senior level of companies, with the end user having little say in the process. Software companies held all the power, with the role of the customer rarely extending beyond consuming the final product. The limited ability […]