CEO Breakfast: Growth during the recession
Community Management

CEO Breakfast: Growth during the recession

A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
How to improve community member engagement and retention
Community Management

How to improve community member engagement and retention

Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth.  Why member engagement matters […]
5 community challenges for STM publishers
Community Management

5 community challenges for STM publishers

The road to creating an expert STM community might be littered with pitfalls, wrong turns and long, meandering detours – but we all know the reward is worth it.  By turning readers into paid subscribers, STM publishers have an opportunity to connect with their readers, convert participation into commercial opportunities, and gather the data they […]
8 must-have features for any online community platform
Community Management

8 must-have features for any online community platform

By now, you’ve likely come across a few successful online communities, even if you didn’t realize what they were at the time. Salesforce’s Trailblazers, the GitHub community, and even HOG — the Harley Davidson Owners Group are all great examples of brand-owned communities that fulfilled a specific need. How did they achieve this? Through their […]
Authority and Loyalty: The ROI of Expert Communities
Community Management

Authority and Loyalty: The ROI of Expert Communities

Brands no longer have passive customers. Today’s buyers are active participants in choosing who they support with their business and they discuss their favourite brands online with their peers. They want a meaningful relationship with the brands they align with. With organic social reach for brand content predicted to fall to zero, brands are building […]
Online community software comparison 2022
Community Management

Online community software comparison 2022

We make over 35,000 decisions every day. Most of these are minor. But others have long-term ramifications. You want to get them right the first time.  Choosing a branded community platform falls into the latter group, yet many people don’t know how to choose a platform that best suits their needs. To help, we’ve created […]
What Is a Community Manager?
Community Management

What Is a Community Manager?

A well-known African proverb states that, “If you want to go quickly, go alone. If you want to go far, go together.” Yet, if you want to know where to go, you need a leader who knows the direction of travel. That’s exactly the role of a community manager and in this piece, you’re going […]
Why you need to move on from Slack for your community
Community Management

Why you need to move on from Slack for your community

Originally billed as the ‘email killer’ when it first launched in 2013, Slack had an impact like no workplace instant messenger before it; well not since Email. First introduced as a way to reduce internal email, early adopters of the platform claimed to have eradicated them from their companies entirely. By mid-2014, Slack had over […]
How to build an online community platform
Community Management

How to build an online community platform

“No business does business alone. We win together as a community.”  Those are the words of SAP CEO Christian Klein at an event in 2021. He went on to say that some of the greatest challenges of our time – the pandemic, climate change, and navigating disruption – would be better solved by connecting with […]
Case study: Sova Assessment
Community Management

Case study: Sova Assessment

Download the case study here. Sova Assessment is a SaaS based talent assessment company. The organization has won awards for its science-based online assessment platform and provides solutions for global organisations helping them make better, fairer decisions about their talent. The problem Sova found that a relatively small percentage of leads were being converted into customers. […]
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