Live Workshop: The Pathways To Community-Led Growth
Community Management

Live Workshop: The Pathways To Community-Led Growth

Your community can be the key to growing your business, but only if you are able to effectively guide your members from Acquisition to Adoption, Retention to Advocacy. Join Zapnito’s CEO and Founder, Charles Thiede, and other community leaders for an exclusive workshop on how to make sure your business has the foundations in place […]
Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast
Community Management

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast

At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]
11 best practices for retaining customers
Community Management

11 best practices for retaining customers

“It’s cheaper to retain an existing customer than to attract new ones” is an adage as old as marketing itself and it’s given rise to a host of customer retention practices. But which practice helps a company retain customers effectively? That’s what we’re setting out to explore in this piece on retention best practices. Customer […]
Executive Breakfast: Growth during the recession
Community Management

Executive Breakfast: Growth during the recession

A recession appears inevitable in many parts of the world, but history shows that your business doesn’t have to suffer. During the recessions of 1980, 1990, and 2000, there were stark differences between the 17% of companies that performed badly and the 9% that thrived. What did the strong performers do differently? They doubled down on […]
How to improve community member engagement and retention
Community Management

How to improve community member engagement and retention

Member engagement and retention is always a top priority for online communities. After all, it’s great to attract new members but to increase membership long-term, you need to make sure your members stay around. That’s where having a member engagement plan can pay off for your business performance and community growth.  Why member engagement matters […]
5 community challenges for STM publishers
Community Management

5 community challenges for STM publishers

The road to creating an expert STM community might be littered with pitfalls, wrong turns and long, meandering detours – but we all know the reward is worth it.  By turning readers into paid subscribers, STM publishers have an opportunity to connect with their readers, convert participation into commercial opportunities, and gather the data they […]
8 must-have features for any online community platform
Community Management

8 must-have features for any online community platform

By now, you’ve likely come across a few successful online communities, even if you didn’t realize what they were at the time. Salesforce’s Trailblazers, the GitHub community, and even HOG — the Harley Davidson Owners Group are all great examples of brand-owned communities that fulfilled a specific need. How did they achieve this? Through their […]
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