Communities are fast becoming an essential marketing tool for many organizations. But those who aren’t familiar with the marketing channel might be wondering how to manage an online community effectively. We’ve created this guide to online community management best practices that will get your community off to the strongest start. What is community management? Community […]
Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful medium largely untapped. But change is now afoot. Leading organizations are leveraging communities to build lasting relationships with their prospects and customers. Increasingly, online communities will become […]
Zig Ziglar once said that “You can have everything in life you want if you will just help enough other people get what they want”. In this, he showcased exactly why networking is powerful. It connects you to people that you can help and who can eventually help you. Indeed, 80 percent of professionals feel […]
Humans are social beings. We need to meet like-minded people, we grow by learning from experts, we are challenged by those with different experiences and viewpoints. That’s why leading brands are increasingly using online communities to build stronger connections with their customers and employees. Planning and building an online community are major parts of the […]
An increasing number of brands are turning to online communities in order to engage and delight their customers – and with so many benefits to the community approach, this is hardly a surprise. From activating meaningful participation from customers to their potential to boost ROI, online communities offer a competitive advantage in a saturated market. […]
Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. In 2019, 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is still a […]
For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation and abuse, internet users are abandoning social media in droves […]
Businesses are increasingly understanding that their audiences, customers and clients are their most important asset, and utilizing online communities to engage, nurture and reward them. There are many B2C brands doing this incredibly well, and B2B is not far behind.
There are numerous business advantages to online communities for all types of organisations. Discover why top brands have already bought in.
So you’ve got your online community mapped out. You’ve allocated staff to maintain it, established your KPIs and found a platform that suits the needs of your organization and customers. The next step is building it. This can be a difficult part of the process of forming an online community and requires some tough decisions […]
Problematic members are a small but vocal group common to online communities. They can be disruptive and a huge resource drain of both time, money and potential reputation damage. Learn some of the best tactics used by hugely successful communities to keep your own community and stakeholders happy.
Online communities are growing in number and in popularity – a trend which is set to continue over the next decade. But building an online community and attracting an audience is not something that happens overnight. To guarantee the best results for your community and ensure steady ROI, you need to build on solid foundations. Planning […]