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Event Communities

Engage, Retain & Grow: A SaaS Marketer’s Guide to Expert Communities
Community Marketing • October 22, 2021

Engage, Retain & Grow: A SaaS Marketer’s Guide to Expert Communities

B2B SaaS marketing is unlike any other. Complex products which need specialized knowledge to sell, let alone use. Products that are intangible, constantly evolving, in an increasingly saturated market. It is the marketer’s job to deliver this specialized knowledge to prospects, and customers. But existing channels are making it harder and more expensive to reach […]
Henry Burt
Henry Burt
Why an events business is the perfect platform to build a membership-driven community
Event Communities • March 30, 2021

Why an events business is the perfect platform to build a membership-driven community

The run-up to an event is an exhilarating and packed time, but the pace shouldn’t stop after an event has passed
Chris Sprenger
Chris Sprenger Head of Solutions
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