Download the case study here. Sova Assessment is a SaaS based talent assessment company. The organization has won awards for its science-based online assessment platform and provides solutions for global organisations helping them make better, fairer decisions about their talent. The problem Sova found that a relatively small percentage of leads were being converted into customers. […]
B2B SaaS marketing is unlike any other. Complex products which need specialized knowledge to sell, let alone use. Products that are intangible, constantly evolving, in an increasingly saturated market. It is the marketer’s job to deliver this specialized knowledge to prospects, and customers. But existing channels are making it harder and more expensive to reach […]
For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation and abuse, internet users are abandoning social media in droves […]
How did this publisher with over 150 years of experience manage to successfully modernize its output and create new paths to connect with researchers? Download the full case study here. Springer Nature is a globally renowned scientific publisher that serves the needs of researchers, students, teachers and professionals. Its mission for over a century has […]
The opportunity for trusted brands to leverage their ‘experts on-demand’ is there for the taking.
On Thursday 19th September, James Butcher, VP of Journals at Nature Research and BMC, spoke about how the publisher uses online communities and Zapnito to engage scientists, build trust with stakeholders, and set it apart. Here are the key takeaways from his speech.
Click here to download the eBook for free. “When everybody is an expert, nobody is.” It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. A lot has changed over the course of five decades – […]