Do B2B media brands need an online community?
Knowledge Communities

Do B2B media brands need an online community?

It’s a tough time for B2B media and the information industry. Advertising budgets are declining and editorial staff are shrinking, yet they are expected to continue to reinvent and evolve their offering, adding new digital features to keep their audience engaged and interested. B2B media teams are increasingly expected to do more, with less – […]
Five trends that membership associations should know about
Knowledge Communities

Five trends that membership associations should know about

The way that members interact with membership associations has been evolving since the birth of the Internet. The Covid-19 pandemic caused another significant shift in member and association relations with 47% of associations reporting a decline in membership in 2021. Now, with many individuals and organizations facing budget cuts and economic volatility, there is yet […]
7 Reasons Online Member Communities Have Become Associations’ #1 Benefit
Knowledge Communities

7 Reasons Online Member Communities Have Become Associations’ #1 Benefit

What would make someone join an association today? That’s a question many association leaders are asking themselves, particularly as tightening budgets have many members scrutinizing the value they’re getting from their associations. Make no mistake, there’s a lot behind the decision to join (and remain) with an association. Tapping into this desire is the key […]
Using online communities to inspire loyalty and innovation in membership organizations
Knowledge Communities

Using online communities to inspire loyalty and innovation in membership organizations

Belonging to something bigger than yourself is powerful. Membership organizations that tap into our intrinsic need to belong and share knowledge, are building thriving, loyal membership bases. It’s a dynamic that Abraham Zaleznik, a leading scholar in organizational psychodynamics once recognized, when he stated, “Innovation grows out of membership and a sure sense of responsibility […]
How to attract the next generation of membership
Knowledge Communities

How to attract the next generation of membership

Millennials expect to create a better future, using the collaborative power of digital technology. Mal Fletcher, futurist. Many associations are seeking out younger generations to cement their future membership, and yet, like many organizations, they cannot figure out how to connect with them. Millennials and Gen Z are unlike any generation that came before. They […]
The science of building a STM community
Knowledge Communities

The science of building a STM community

When you look at a successful STM community, it can seem as though it has sprung up by magic. The audience is engaged and interacting, conversations are happening, users are networking…it’s all there: a thriving, exciting community. If you’re looking to those communities – like Springer Nature’s – and wondering why your own has yet to reach […]
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