3-minute expertise share: week ending 24 June 2016

“News and journalism have never been easier to access or more difficult to monetize” How publishers are looking to boost revenue… A 3 minute round-up of the expertise and insights that the Zapnito team wants to share with you this week.

Go to the profile of Nick Barclay
Jun 24, 2016
0
0
Upvote 0 Comment

“News and journalism have never been easier to access or more difficult to monetize” How publishers are looking to boost revenue… A 3 minute round-up of the expertise and insights that the Zapnito team wants to share with you this week.

The question of how to fund quality journalism remains a hot topic this week as The Media Briefing examines Reuters’ Digital News Report. Focusing on the challenge of monetising journalism, report author Nic Newman unpicks a mesh of related issues, including ad blocking, reduced brand loyalty and the sheer abundance of information saturating the Internet. While the report highlights that news organisations continue to struggle, with “The Independent shedding around 75 jobs” and the Guardian reportedly losing around £50m, just this year, Newman is keen to point out that “there remains an audience willing to pay for high quality news”.

In a similar vein, Tom Happold, on what the Guardian must do to monetise its members, looks closely at the popular publication and its recent challenges, again in The Media Briefing. Asking “should [the Guardian] continue to publish for free online or should it abandon its commitment to open journalism and erect some sort of paywall?”, Happold suggests the steps needed to secure a stronger financial future. For the former Head of Multimedia at the Guardian, the answer to the publication’s woes lies with its audience: “rather than offering its members more of what they’re currently getting for free, it should be offering them a say in the running of the publication”. Happold, now Director of digital content agency Happen, suggests the Guardian must look to and consult with its audience to discover ways of generating revenue, rather than holding them at arm’s length.


As the publishing industry faces a challenging future, we are witnessing a number of our customers - including Kelsey Media, Nature Publishing Group and Future Science Group - develop new and sustainable revenue streams, giving hope to any company whose business is the provision of quality content.
Go to the profile of Nick Barclay

Nick Barclay

Customer Success Executive, Zapnito

I work in the Product & Customer Development team. Our purpose is to continuously improve and develop our products, and provide support and advice to our customers. I'm here to help you get the most from Zapnito so don't hesitate to contact me at any time to discuss this or any other Zapnito network.

No comments yet.