Digital priorities & strategy, and Brenda from Bristol

What's caught my attention this week.

Go to the profile of Fergus Gregory
Apr 21, 2017
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My ever expanding journeys in media remind me daily that there is a lot of noise out there on the internet; expertise is being lost in that noise and audiences are becoming harder to engage as a result. So where do you start?

Here's some help with setting your digital media priorities from Peter Houston: awash with really useful links, and introduced me to Publishing Executive. Somehow I’ve not come across this source before but will be reading it again! See: '5 tips for setting your digital media priorities'.

Jeremy Epstein tells us how Blockchain might cut out a ton of the intermediaries in the digital advertising landscape and how uptake is inevitable: 'The digital strategy no one has told you about'.

Next up, Teresa Litza interviews Cynthia (Cyndi) Knapic. Although this interview would have been nicer as a video there is some interesting insight here and useful stats to power any business case for driving user engagement - video on mobile - it’s what the users want! 'Video is the New Blogging'

And finally with a snap election announced in the UK this week one final piece of wisdom from an unlikely expert: Brenda from Bristol...

Go to the profile of Fergus Gregory

Fergus Gregory

Advisor, Zapnito

I have 15 years' experience in commercial publishing businesses driving revenue and profit growth, specialising in advertising, event sponsorship and marketing-services funded models. Father to four kids and husband to an amazing wife, I made it to the top of Mt. Kilimanjaro, sold many solutions, solved many problems, learned from many mistakes. I've collaborated with many wonderful people and seen many wonderful places, for all these experiences I am forever grateful.

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