Your post truth survival guide, onboarding & audiences

It's Friday Filter Time!

Go to the profile of Fergus Gregory
Jun 09, 2017
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Amidst a UK election result that I’m sure will prompt discussions of Millennial/GenZ  vs Baby boomers, the waning power of traditional news media and the continued rise of social channels, here is this week’s Friday Filter!

 It’s a Post Truth world, how do we survive?

Photos and thoughts from one of the Ideas Factories at this week’s OECD Forum held in Paris - 80 delegates broke out form the main event to discuss and brainstorm in a unique environment

Post Truth Survival Guide - OECD

 Yes - it’s hosted on yet another Zapnito site :)


Online display disarray

 We see continued demand from the media owners we work with for online display advertising options, but a study published by this week points to marketers as well as users demanding change

Most Marketers believe ad bocking is good


It’s the Audience Stupid

 With link to the main survey - article on looking at world press trends - news media is at a pivot point and must become even more audience focussed

2017 Press Trends

Get onboard

Nice long read reviewing some of the best welcome emails out there - useful for those marketers and expert network managers in media who want to drive user adoption.

Welcome/onboarding emails that work

 Why I write this:

In line with our vision here at Zapnito, each Friday, I’m going to try cutting through that noise and attempt to engage an audience - you - by sharing stories, content and anecdotes from experts which I’ve found useful or entertaining this week. I’m acutely conscious that I might just be adding to the noise, but what the heck!

I don’t need to tell you that Revenue growth starts with Audience and client engagement but there a lot of noise out there, experts and the brands they represent can easily get lost in it, and even if you do get heard, getting users to stay engaged with your content is really hard.

So, whilst you are here, if you want to find out more about how the Zapnito platform is empowering expert content creators to cut through the noise, and drive deeper, lasting audience engagement, I’m keen to talk!


Go to the profile of Fergus Gregory

Fergus Gregory

Advisor, Zapnito

I have 15 years' experience in commercial publishing businesses driving revenue and profit growth, specialising in advertising, event sponsorship and marketing-services funded models. Father to four kids and husband to an amazing wife, I made it to the top of Mt. Kilimanjaro, sold many solutions, solved many problems, learned from many mistakes. I've collaborated with many wonderful people and seen many wonderful places, for all these experiences I am forever grateful.

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