June Zapnito Newsletter

Summer party video, our new home and a particularly exciting new Zapnito site

Go to the profile of Max Inchcoombe
Jun 29, 2018
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Zapnito

Hi,

If you attended the Zapnito summer party this month, you’ll be excited to watch our summer party highlights video! Thanks again to everyone that made it such a fun night. If you couldn’t attend, check out the video for what you missed.

Our party was in-part to say goodbye to our studio… yes, Zapnito is moving home! Here, I explain to where and why.

Also in this edition…

  • Zapnito customer highlights: new sites, including one for improved humanitarian disaster response
  • Product updates: lots of email improvements, the expert homepage widget, and a bit more GDPR work
  • Expertise round-up: a podcast from me, a webinar from Jon and some promising tech trends for Zapnito customers

Enjoy!

Charles Thiede
CEO, Zapnito

Zapnito Customer Highlights

Every month, our customers provide invaluable expertise, launch innovative new products, and realise impressive commercial success. Here’s some highlights from this month…

Improving the humanitarian response to disaster

We are particularly excited by the latest site to launch on the Zapnito platform: the H2H Network. It will enable agencies responsible for helping people affected by disasters to be more effective, by connecting them with expertise and services provided by Network members. We’re delighted that the Network has chosen to launch this essential service on Zapnito. See our press release for the full details.

Communities growth at Springer Nature

Of course we are delighted with all new launches on Zapnito, and it’s great to see another expert community from Springer Nature go live this month. The Nature Research Device and Materials Engineering Community is the latest in a successful series of research area-specific communities that follow a winning formula of journal paper insights plus editorial commentary plus community contributions.

Networks to bring people together

The OECD Forum Network is a constant source of high-quality contributions from a particularly esteemed community. This inspiring post from the director of the OECD Forum, Anthony Gooch explains how the OECD’s Zapnito-hosted network is a “live virtual space” for the community of people connected to their annual conference to “engage in on a constant basis” and “to come together in a powerful form of international co-operation”. Rousing stuff.

Product Updates

Zapnito is the platform for quickly and easily creating branded hubs of experts and content, in order to create, share and promote expertise.

Since the last newsletter, we’ve released the following platform developments.

Join the Zapnito Network to learn more about these updates.

 

New look emails, brand new emails and new email scheduling options

A major piece of work to make your emails work harder to drive engagement with your Zapnito site

Promoted users homepage widget

Showcase your experts, your members, your sponsors with this new homepage widget

Terms & conditions acceptance popover

Ensure your users are compliant with your T&Cs at all times

Instapage integration

So you can run sign-up campaigns using Instapage landing pages

Plus a few more GDPR-bits

Check out our GDPR Room for more information

Join the Zapnito Network to view this customer-exclusive content.

Expertise Round-up

At Zapnito, our raison d’être is to enable the creation and sharing of expertise. That’s why we have rounded-up some of the month’s best expert commentary on issues affecting our customers.

From the Zapnito Team

What startups can learn from the corporate world

In this podcast, friend of Zapnito, GoSquared CEO James Gill interviews Charles Thiede on the experience he gained in the corporate world and how that can be applied to startup-life. In return, Charles interviews James using our video panels feature.

Started From The Bottom

Inside our video improvement work

Head of Engineering Karl Freeman, explains our recent video improvement work, which used HTTP Live Streaming, or HLS. Take a read and feel confident that your videos will always be played at the best possible quality.

Tip Top Quality

Silverchair customer webinar

If you’re a Silverchair customer or simply want to learn more about Zapnito, check out this webinar hosted by Zapnito CTO Jon Beer.

What Is Zapnito?

From beyond Zapnito

Social engagement doesn’t mean social media platforms

Zapnito could well be considered an open web platform, a tool that (budget-permitting) anyone can use to create great websites, so this Forbes article caught our eye as it explains why tech like ours is so critical to publishers (and others) in enabling engagement with their communities. Crucially, it does enable them to deliver social media-type interactions but doesn’t require them to operate within the walled gardens of Facebook and co.

“Building social platforms that exist in the open web and investing in technology that empowers the open web is how publishers can take back control of their own content and build true communities on their own properties, outside of the walled gardens.”

The tech to invest in now

There are a number of interesting insights in the findings of Publishing Executive’s survey on the technology that publishers will invest in this year. Zapnito customers won’t be surprised to see that technology for better understanding audiences, for bringing audiences back to their own branded websites, and for monetizing their audiences are all high priority. We’re pleased that Zapnito customers are ahead of the trend!

“Publishers burned by the Duopoly’s hold of the digital ad markets and Facebook’s fickle newsfeed policies want to get their audience back on home turf.”

In & out at Cannes: very short-form content that still informs

We enjoyed this super-short listicle from Digiday on what’s in and out at Cannes Lions 2018. For all of us not fortunate enough to attend, this fun post is surprisingly informative and a great example of how content can be fun, super-short and still valuable.

“In: pretending to understand blockchain. Out: pretending to understand machine learning.”

Before you go…

Join the Zapnito Network to connect with Zapnito team members and customers, access customer-exclusive information and learn how Zapnito can help your company quickly and easily deliver new products and services for the creation, sharing and promotion of expertise.

Join us today

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Go to the profile of Max Inchcoombe

Max Inchcoombe

Marketing Executive, Zapnito

Graduated and joined Zapnito in 2017. Marketing by trade but since joining the team I have adopted a customer support role. I thoroughly enjoy planning and implementing campaigns from email marketing to social media. From pay per click targeting to site optimisation. From event organising to marketing and sales automation. If you have any questions for me on Zapnito or what we do, I'll be happy to help!

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