Community building is all about encouraging members to contribute and share their expertise. This helpful video made by BioTechniques Forum gives new users a guide to getting started and making the most of the network.
The Oystercatchers Club network have made great use of our native video functionality to post highlights from the recent Festival of Marketing. Uploading video directly to the platform makes it stand out from the crowd. And what an engaging way to share expert insights on the Festival.
Community content which ties into broader social discussions around ‘World Days’ and notable events is a great way to build your audience. This stirring article on OECD Forum Network was published to mark International Day of the Girl on October 11. Written by Farah Mohamed, CEO of the Malala Fund, the article calls for greater consensus to ensure girls are able to access 12 years of education.
We’re all about the creation and sharing of expertise. So to practice what we preach, here’s some of the month’s best expert commentary on community, knowledge sharing and tech developments.
In the age of AI, VR and bots, balancing innovation against governance is becoming an increasingly big challenge for today’s CTOs. And is CTO even the right title for them anymore? Our CEO Charles takes a look.
In September, eleven research funders in Europe announced ‘Plan S’ to make all scientific works free to read as soon as they are published. Publishing expert David Worlock looks at how the industry reacted, and what the future holds.
We wouldn’t blame you for thinking ‘not again’ on reading this headline. The Facebook algorithm is difficult to pin down, to say the least. What’s New in Publishing reports that the latest change is designed to de-prioritise content from poor quality news sites which copy and repost content from other sources.
Participants in a recent research study, reported by Nieman Lab, said they had too much information and news on their screens and that they had to opt out, sort through and hunt for information that they were actually interested in. According to the study, the most successful information providers will likely be those that are able to assist in curating information in a way that helps people more easily identify what is most relevant and reliable.
Let’s just say we were hardly shocked here at the Zapnito office to learn that Google is finally shelving its own attempt at a social network. The tech giant announced that the sun is officially setting on Google+, after the Wall Street Journal reported the cover up of a major security flaw. The shutdown will be happening over the next 10 months – we’ll be making sure the Zapnito content sharing options reflect this change.
We love to get feedback and identify new opportunities for expertise sharing. This means there are regular updates to our platform, which all our customers benefit from. Here’s what’s been happening this month:
And we’ve also introduced a Related Content button. Originally requested by one of our STM publishing customers, this button allows post authors to easily link out to related content elsewhere on the web - a journal article for example.
Before you go…
How to think like a startup
A special shout out to our readers from the publishing community here. If you’re keen to see how you could be developing innovation within your organisations, there’s still time to sign up for ALPSP’s Innovate or Perish? Seminar, which our CEO Charles will be chairing.
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Graduated and joined Zapnito in 2017. Marketing by trade but since joining the team I have adopted a customer support role. I thoroughly enjoy planning and implementing campaigns from email marketing to social media. From pay per click targeting to site optimisation. From event organising to marketing and sales automation. If you have any questions for me on Zapnito or what we do, I'll be happy to help!
Zapnito is the platform for creating expert networks, which promote thought leadership and foster collaboration, connecting brands and their communities to build engagement and trust. This site runs on our platform, to introduce you to and keep you up to date with all things Zapnito.