Zapnito Advisor Insight: Joy Moore's story

A True Expert and Zapnito Advisor. I was interviewed as a Zapnito advisor recently - here's my responses

Go to the profile of Joy Elisabeth Moore
Jun 14, 2018
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Please tell us a little bit about yourself

Why, thanks for asking! A bit about me – I do my work at the intersection of publishing product design, business planning, and technological innovation, I have two daughters who are way smarter than I’ll ever be, and I live by the sea in Marblehead, Massachusetts.

As an English major at the College of William and Mary, I first thought I would go into law, but then I took some pre-law classes and realized it was BORING. So, with a lack of other practical skills (other than reading and writing about medieval, Victorian, pre- and post-modern literature), I turned to publishing as a career option.

My first job out of university was as an Editorial Assistant for a leading biomedical journal in Chapel Hill, North Carolina at the beginning of the internet era. Responding to that classified ad in the local paper was a happy accident:  I was able to learn about the importance of the rapidity of scientific journal publishing and the emerging tools that could support it, all at once.  Definitely NOT BORING!

After that, I worked for publishers (Blackwell and Nature), and Seed Media Group, where I was exposed to the technology driving scientific communication, the public understanding of science, and the power of data visualization put into practice. I spent a few years at Silverchair Information Systems, as part of a team helping to advance a world-class platform for STM publishers while learning about the importance of semantics, user-experience, and the technical infrastructure for SaaS products.  Most recently, I’ve been consulting with companies who are looking to expand their markets, create new products, and think differently about the future of scholarly communication.

How did you became a Zapnito advisor?

I was fortunate to meet Charles and Jon and to be introduced to Zapnito while the company was still in formation. I immediately saw the potential for a newer, smarter way to harness and expand expert collaborations that drive conversations and foster innovation across all sorts of disciplines and in different business instances, and to drive measurably higher quality revenue. Whoa! Sign me up!

Why is Zapnito necessary and important today?

How can we take what we learned in the late 1990s (faster dissemination of information through digital channels), and the early 2000s (evolved content strategies, technical innovation, and the emergence of business and social networks), and apply that knowledge in meaningful new ways, with authority, that will benefit society?  That’s what Zapnito’s doing.

Zapnito isn’t faffing about, which is why I’m so fortunate to be part of the team as an Advisor.  They have meticulously thought through the technological, sociological, and business implications of their platform.  It just makes sense for companies who know that the key to future success is through communicating and connecting with their core people. 

I enjoy the opportunity to help spread the Zapnito message as an Advisor (online, offline, landline, what have you…).

What in your opinion/experience is the single-most important skill in running a successful start-up?

Having worked with centuries-, decades-, and years-established companies, my belief is that there’s no set recipe for success.  You can have a solid foundation and move at a slug’s pace knowing that you’ll stay the course, you can shoot for the moon and either spike or flame out, and you can faff about in between.


Please do contact me if you would like to learn more about Zapnito or even to get in touch about my work. Joy Elisabeth Moore

Go to the profile of Joy Elisabeth Moore

Joy Elisabeth Moore

Principal, Joy Moore Consulting, LLC

Joy Moore works in product development, workflow optimization, go-to market strategy, and expert communities in the scholarly publishing ecosystem, with a firm focus on positive user experience as the guiding principle. Her career started as an editorial assistant for the Journal of Investigative Dermatology, after which she held publishing management, product development, user experience direction, and business development positions at Blackwell Science, Nature Publishing Group, Seed Media Group, and Silverchair Information Systems. She has a passion for finding the optimal pathways to turn information into knowledge that yields the greatest outcomes. Today she enjoys her work as a consultant and advisor to companies like Zapnito who are committed to doing just that.

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