For decades, community has been the heart and soul of the internet. Trends come and go, but one constant is our desire to connect with others around the world. Today, as our trust in traditional sources of online community continues to be eroded by misinformation, commercialization, and abuse, internet users are abandoning social media in […]
Humans are social beings. We have an intrinsic need to meet peers, learn from experts, and challenge our viewpoints with different perspectives. That’s what makes online communities so powerful because they tap into our desire for connection in trusted spaces away from the noise of social media. But before you build those connections, you need […]
Online communities are growing in popularity. From brand communities to customer support, increasingly we are moving away from broad, social networks, and seeking smaller, niche spaces to connect. A study found that 76% of internet users visited an online community of some kind – a number which is increasing year after year. Yet there is […]