Exploring the Community-Led Approach to SaaS Growth
Community-Led Growth

Exploring the Community-Led Approach to SaaS Growth

What does it take to differentiate a SaaS product? At any given moment, you’ll find SaaS marketers doing any combination of posting to social media, running paid advertising campaigns, crowdsourcing ideas and feedback from users, re-purposing content and user-generated content, hosting events and meetups, and engaging with industry influencers. It’s a busy function, for a […]

Understanding the Role of Community in Driving Growth
Community-Led Growth

Understanding the Role of Community in Driving Growth

Imagine that you’re searching for a new online design tool to finally create the marketing materials you need for a side project you’ve been thinking about for years. But you don’t know where to start. A search for an online design tool brings up 1.7 billion results and you feel overwhelmed with choices. Luckily, one […]

Community-led growth: what it is and how to apply it in your business
Community-Led Growth

Community-led growth: what it is and how to apply it in your business

Community-led growth is not something new, but how you actually implement it in your business makes all the difference in its ultimate impact. Your online community can boost acquisition, product adoption, customer retention and ultimately create brand advocates to create lasting growth. You may have already created an online community, or you may be starting […]

Community-Led Growth – A Major Strategy for 2023
Community-Led Growth

Community-Led Growth – A Major Strategy for 2023

Communities are in the spotlight at many organizations thanks to the growing recognition among business leaders of the need to engage more deeply with customers. So there’s now a laser focus on communities with 88 percent of executives feeling positive about their brand communities. Yet, that piles on the expectations. To meet these, community managers need to […]

How to Reduce Drop-off Rates With an Online Community
Community-Led Growth

How to Reduce Drop-off Rates With an Online Community

We’ve all experienced the frustration of drop-off. The ‘hot lead’ that cools off unexpectedly. The exciting demo session that results in radio silence. The subscription that doesn’t renew, the member that doesn’t participate, the free trial that never gets used. There are lots of reasons for all of the above. Some you can control, others […]

4 Ways an Online Community Can Grow Your Business
Community-Led Growth

4 Ways an Online Community Can Grow Your Business

Online communities influence business growth. From awareness to conversion and beyond, an online community provides a space where you can guide your prospects through the decision-making process, offering the support and engagement they need to buy into your brand and keep extracting value from it – becoming loyal customers that, in turn, become advocates for […]

Community hub: introducing our network for collaboration
Community Management

Community hub: introducing our network for collaboration

Community managers obviously understand the power of online communities for knowledge sharing and networking. But how to actually see and prove the value of online communities for business growth?   The answer to that question and many more can be found in Zapnito’s new online community. A place centring on community-led growth. There you will find […]

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast
Community Management

Strength in numbers: Charles discusses all things community with the B2B Marketing Podcast

At a point where online communities are becoming essential to the marketing mix, Zapnito’s CEO Charles Thiede joined David Rowlands, Head of Content at B2B Marketing, to discuss how B2B businesses can leverage online communities. Here’s a snapshot of everything they spoke about. Cutting through the noise Charles began the discussion by setting out the need for […]

A virtuous cycle: Building a sustainable foundation for customer advocacy
Knowledge Communities

A virtuous cycle: Building a sustainable foundation for customer advocacy

In today’s always-on culture, word literally travels instantly. Whatever your customers are saying about you can spread beyond their friends and family, across the world, with just a few clicks. That’s why customer advocacy is so important, especially for knowledge brands that largely rely on their reputation as experts to find new customers and grow […]

1 / 3