Sharing knowledge across the customer lifecycle is key to long-term business success. Unfortunately, the way most businesses share knowledge with customers is unpersonalized, fragmented and lacking a human touch. Zapnito is committed to fixing this problem.
Increasing market competition, preference for self-serve options, and generative AI are transforming customer demand for instant, trusted knowledge. Without easy access to relevant content, peers, and experts to learn from, customer lifetime value is at risk.
Click ‘Resources’ on a B2B company’s website, and on average, you’ll be presented with at least eight different rabbit holes to go down. The knowledge customers want is either hard to find or doesn’t exist. We are missing opportunities to recommend and co-create the knowledge they need.
We believe there is a simple solution.
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On a training ride for a Scotland Coast to Coast race, co-founders Charles Thiede and Jon Beer shared a problem: while information was everywhere, finding trusted expert knowledge was a headache. They knew brands across industries were being affected by the same problem: overwhelmed customers were switching off.
Inspired by their initial insight, Charles and Jon began creating a platform for brands to connect the right people, with the right knowledge, from the right experts, at the right time. Working with brands across different industries, they discovered that personalized content and peer-to-peer interaction was the key to maximizing customer lifetime value.
Since 2015, Zapnito has transformed passive brand audiences into active participants, upholding its mission to transform how businesses create and share knowledge with their customer communities.
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We live and breathe knowledge sharing, meaning our values shape our team culture and approach to every customer we parter with.
Meet the team
Our customers' success is our success. Helping our customers deliver measurable business impact is our primary focus.
Technology is nothing without the people that use it. We are dedicated to creating solutions in collaboration with our customer community.
Our customers work hard to reach their goals, so we do everything to support their priorities and make their lives easier.
We aim to change the status quo and drive excellence. We share our journey with others as an open invitation to help us do better.
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