Communities with lifetime value
Zapnito's mission is to help businesses maximize customer lifetime value by powering knowledge sharing at scale. Our platform is built to make these personalized knowledge sharing experiences possible.
The warning
Today, 71% of your customers are at risk of churn when they are not fully engaged.
The opportunity
Customers who are fully engaged have a 23% higher lifetime value.
The challenge
Customers switch off if they don't get the right knowledge – from trusted peers – at the right time.
The solution
Zapnito maximizes customer lifetime value by providing a community platform built for personalized knowledge sharing experiences.
Our company values
We live and breathe communities, meaning our values shape our team culture and approach to every customer we parter with
Ownership
Our customers' success is our success. Helping our customers to deliver measurable business impact is our number one focus
Connection
Technology is nothing without the people that use it. To reach our mission faster, we create solutions with our community, not just for them
Respect
Like us, our customers work hard to make their companies successful, so we do everything to support their priorities and make their lives easier
Elevation
We aim to change the status quo and drive excellence. We share our journey with others as an open invitation to help us do better
Our Story
On a training ride for a Scotland Coast to Coast race, co-founders Charles Thiede and Jon Beer shared a problem: while information was everywhere, finding trusted expert knowledge was a headache. They knew brands across industries were being affected by the same problem: overwhelmed customers were switching off.
Inspired by their initial insight, Charles and Jon began creating a platform for brands to connect the right people, with the right knowledge, from the right experts, at the right time. Working with brands across different industries, they discovered that personalized content and peer-to-peer interaction was the key to maximizing customer lifetime value.
Since 2015, Zapnito has transformed passive brand audiences into active participants, upholding its mission to transform how businesses create and share knowledge with their communities
Meet the team
Charles Thiede
CEO & Co-Founder
Jon Beer
COO & Co-Founder
Karl Freeman
CTO
Waimai Lo
Director of Client Operations
Matt Hall
Creative Director
Laura Templer
Head of Customer Success
Carme Raventos
Senior Solutions Manager
Jack Bartrop
Marketing Director
Natalia Zanuto
Head of Growth Marketing
Paulina Kula
Marketing Manager
Dorothy Ukott
Community Advisor
Ed Phillips
Staff Software Engineer
Colin Currie
Senior Software Engineer
Craig Petterson
Senior Software Developer
Karen Harris
Senior Software Engineer
Kriss Wiltshire
Software Engineer
Gill Chantler
UX/UI Designer
Alice Bramley-Dymond
Customer Success Manager
Alex Thompson
Customer Success Executive
Chyara Cruz
Customer Success Executive
Emily Wheatley
Technical Program Manager
Christy Akinmuyiwa
Finance & Operations Administrator
Matthew Cumberland
Head of Finance
Ian Perry
Chairman
Mark Allin
Strategic Advisor
Susanna Kempe
Strategic Advisor
Neil Morgan
Strategic Advisor